by Leslie Triplett | May 5, 2026 | Uncategorized
Mailchimp vs ConvertKit: The Ultimate Side-by-Side Comparison for Small Business Owners Choosing the right email marketing platform can make or break your small business growth. Two of the most popular options, Mailchimp and ConvertKit (now rebranded as Kit), both...
by Leslie Triplett | May 5, 2026 | Uncategorized
How to Set Up Facebook Pixel in 2026: Everything You Need to Know If you are running Facebook ads in 2026 and you have not installed the Meta Pixel on your website yet, you are leaving money on the table. The Facebook Pixel (now officially called the Meta Pixel) is...
by Leslie Triplett | Apr 7, 2026 | Uncategorized
10 Common Google Ads Mistakes That Waste Your Budget (And How to Fix Each One) Google Ads remains one of the most powerful advertising platforms available. But power without precision is just expensive noise. Every day, advertisers large and small pour money into...
by Leslie Triplett | Apr 7, 2026 | Uncategorized
Why You Need to Optimize Your Google Business Profile in 2026 If you own a small business and want customers to find you on Google Maps or in the local pack (those top three results that show up with a map), there is one thing you absolutely must do: optimize your...
by Leslie Triplett | Apr 7, 2026 | Uncategorized
What Is a Drip Campaign? A drip campaign is a series of automated emails sent to subscribers or leads over time, triggered by a specific action or delivered on a set schedule. Instead of sending one bulk email blast, you “drip” relevant messages to the...
