by Leslie Triplett | Apr 7, 2026 | Uncategorized
What Is E-E-A-T in SEO and Why Should You Care in 2026? If you have spent any time reading about search engine optimization lately, you have almost certainly encountered the acronym E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness,...
by Leslie Triplett | Apr 7, 2026 | Uncategorized
Why Your Google Ads CPC Keeps Climbing (And What You Can Do About It) If you have been running Google Ads campaigns for any length of time, you have probably noticed that cost per click (CPC) tends to creep upward. More advertisers enter the auction, competition heats...
by Leslie Triplett | Oct 14, 2024 | Email Marketing
Email marketing remains a cornerstone of effective e-commerce strategies. It offers a direct line of communication with your customers, allowing you to build relationships, drive sales, and foster brand loyalty. However, simply sending out emails isn’t enough to...
by Leslie Triplett | Jun 17, 2024 | Search Engine Optimization, Digital Marketing
In the dynamic world of digital marketing, businesses often debate whether to invest in SEO (Search Engine Optimization) or PPC (Pay-Per-Click) advertising. However, what many overlook is the powerful synergy that can be achieved by combining both strategies. When...
by Leslie Triplett | May 13, 2023 | Search Engine Optimization, Social Media Marketing
Organic reach is essential in any social media campaign. You want to be able to reach new people without having to directly target them. Those that happen to stumble across your well-crafted tweet or interesting Facebook post might become a follower. They might even...
