by Leslie Triplett | Oct 18, 2026 | Uncategorized
Keyword cannibalization happens when two or more pages on your own site compete for the same query and the same search intent. Instead of one strong page, you end up with two mediocre ones swapping positions, splitting clicks, and confusing both classic search results...
by Leslie Triplett | Oct 16, 2026 | Uncategorized
Most buyer personas are fiction with a stock photo attached You know the document. “Marketing Mary, 34, drinks oat milk lattes, loves yoga, reads industry blogs.” It was built in a two-hour workshop, nobody in the room had spoken to a customer that...
by Leslie Triplett | Oct 13, 2026 | Uncategorized
Short answer: a good bounce rate sits between 26% and 45% for most commercial websites, and anything above 60% deserves a look. But that single number hides more than it reveals. A blog post that answers a question in 90 seconds and an checkout page that loses...
by Leslie Triplett | Oct 10, 2026 | Uncategorized
Roughly 7 out of 10 shoppers who add something to their cart never finish checkout. That is not a broken store, that is normal ecommerce behaviour. What separates stores that quietly lose that revenue from stores that claw a chunk of it back is one thing: a properly...
by Leslie Triplett | Oct 8, 2026 | Uncategorized
If you have ever exported your Google Search Console data and found hundreds of URLs sitting under crawled currently not indexed, you already know the frustrating part: Google visited the page, read it, and then walked away without adding it to the index. No error. No...
