by Leslie Triplett | Oct 31, 2026 | Uncategorized
Ask five marketers how long to run an A/B test and you will get five answers: two weeks, seven days, “until it hits significance”, one business cycle, or “until the tool says so”. None of those are wrong, but none of them are complete either....
by Leslie Triplett | Oct 28, 2026 | Uncategorized
Why most lead scoring models never get used Most articles about lead scoring in HubSpot stop at the theory: “score demographics and behaviour, then pass hot leads to sales”. That advice is true and completely useless when you are staring at a blank scoring...
by Leslie Triplett | Oct 26, 2026 | Uncategorized
Pinterest is not a social network. It is a visual search engine. That single shift in mindset changes everything about how you publish there. On Instagram or TikTok, a post lives for 48 hours. On Pinterest, a well optimized pin can still be pulling clicks 6, 12 or 18...
by Leslie Triplett | Oct 23, 2026 | Uncategorized
Most advertisers set up keywords, write ads, pick a bidding strategy, and then leave the audience tab completely untouched. That is a mistake. Keywords tell Google what someone is looking for. Audiences tell Google who that person is, what they have been researching...
by Leslie Triplett | Oct 21, 2026 | Uncategorized
Search for server side tracking and you will find two types of articles: vendor pages promising a measurement revolution, and Reddit threads calling it “endpoint substitution sold as a breakthrough”. Both are partly right, and neither helps you decide what...
