RSS… And The 10 MOST Powerful Reasons WHY You Should Be Using ItRSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is…
… “Are you using RSS to syndicate your content?”
When I first stumbled across RSS syndication while surfing the net, it piqued my curiosity to the point where I couldn’t help myself, but, to look into this new form of site promotion further.
What I found out about this new technology will absolutely change the way you keep in touch with your subscribers and/or readers, in many ways, for years to come.
Just to keep up with the times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and… most important of all, to put this new technology to the test.
Here’s what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that’s just me.
If you do decide to build one, make sure you give your subscribers and/or readers options.
Now, for those of you who aren’t quite up to speed on what RSS is, here’s a quick definition for you:
RSS is an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the XML extension is the format used for distributing your news headlines via the Web, which is known as Syndication.
Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers.
That’s the basics of RSS(Real Simple Syndication).
Now, for the rest of this article I want to focus on the “10 MOST Powerful Reasons WHY You Should Be Using It”.
So, with that said, let’s go to reason #1.
Reason #1. RSS Streamlines communication.
RSS streamlines communication between the publishers and readers making it easier for the subscriber to receive your content.
Reason #2. Readers can Opt-In to feeds.
RSS gives the subscriber the ability to Opt-In to the feeds they are interested in and the ability to Opt-Out if they wish through there RSS reader just like an auto-responder.
Reason #3. You don’t have to maintain an RSS feed.
This is a great time saver for the busy marketer because RSS is a great communication supplement that doesn’t burden the publisher with having to maintain a “List” or having to follow strict privacy rules.
Reason #4. You have the ability to Syndicate your content.
This is where the TRUE power of RSS comes into play because RSS gives you the ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content the exposure it deserves.
Reason #5. Broadcasts your Sales and Specials.
RSS gives you the ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.
Reason #6. No filters to worry about.
This is the next best feature to RSS feeds because you don’t have to worry about your message being passed through some email filter.
By using RSS, your message gets delivered to 100% of your subscribers.
This is a very powerful feature.
Reason #7. No more “Spam” complaints.
This is yet another great benefit to RSS because you never have to worry about “Spam” complaints or “Privacy Policies” again because they have to add your feed to there reader, not the other way around with email.
Reason #8. You get INSTANT credibility.
By publishing your own RSS feed your establishing yourself as an expert in the eyes of your readers as someone who knows his/her industry which will build “Trust”.
Reason #9. Multiple ways to read your feed.
RSS is very versatile because it allows you to view the feed in many different media platforms.
Some examples are, Browser Based readers, Software Based readers, and the ability to view feeds on different operating systems like windows and mac.
Reason #10. Free and Easy site promotion.
I like to save the best for last because RSS is a great way to get free traffic to your website without the need of spending money on advertising.
This benefit alone will save you hundreds, if not, thousands in advertising expenses a year in costs to advertise your online business.
Well… are those enough reasons for you to get started with RSS?
I certainly hope so because they sure get me excited everytime I read through them.
Just imagine for a minute your same message you worked so hard on that you were going to send via email getting to 100% of your subscribers INSTANTLY — On-Demand — via your own RSS feed without ever having to worry about email filters.
Your response rates would Double, if not, Triple, meaning MORE $$Profits$$ in your pocket with less work.
Internet technology at its Best.
As I mentioned early in my article, the best way to take advantage of RSS… Starting TODAY! … is to set-up your own dedicated RSS webpage on your website.
If you don’t have time to set-up your own webpage I recommend you set-up an account with Blogger.com — http://www.blogger.com — and then head over to FeedBurner.com — http://www.feedburner.com/fb/a/home — and set-up an account there.
FeedBurner.com will auto-generate you a RSS subscription page with whatever RSS feed URL you choose.
Well… there you have it, “RSS… And The 10 MOST Powerful Reasons WHY You Should Be Using It” and more.
In conclusion, publishers using RSS as a communication vehicle for their business are able to create keyword-rich, themed content, establishing Trust, Credibility, and ongoing communication with current and prospective subscribers and/or customers without the worry of email filters getting in the way and GUARANTEE’s 100% delivery.
Writing an article is a relatively simple task. You just go find a reasonably popular keyword phrase and write about it. Our article marketing example is How to Make Organic Soap. This will be your title and the specific topic of the article will be organic soap. A recognized word count for articles and blogs is a minimum of 400 words. When looking for a percentage to use for keyword density look at 1% to 2%. That is for every 100 words you can have the main keyword phrase in it once. So for 400 words this means that you shouldn't have it more than 8 times. The topic of the article is organic soap so it is advisable to go and find closely related phrases say four. These go a long way in helping to lend weight to your main phrase.
These closely related phrases fall under the terminology latent semantic indexing (LSI). Google is the number one heavy weight search engine and this is what they are looking for now days. Create articles that are on topic and have specific related keywords in them. The reader has to be captured by what is written and this in turn keeps the reader on your site longer and Google takes this into consideration and measures the length of time of each visitor to your site. This translates into a great user experience and Google loves stuff like that and in turn ranks your site higher in their algorithm.
In our example we will stick to everything that specifically relates to the making of organic soap. Do not veer off on a tangent like the history of soap the stores you can buy soap from etc stick to topic on hand the making of organic soap. In the article itself you may link to other sites or articles about these things. I went and searched with the Google keyword tool which by the way is free and found quite a few related on topic phrases to incorporate into the How to Make Organic Soap article. I saved these search results into a excel spread sheet. Then I can go back to them whenever I want to and select another phrase that I wish to use.
When it comes to keyword tools there are a thousand and one of these things on the market place that will give results at varying degrees. But the first one that I recommend that you start out with is the Google keyword tool which is free to use. As they are the most popular search engine the results that they return is sufficient for our needs. The way I use it is to sign in to my adwords account first off and this gives me a stack more keywords to peruse over. I then tick the check box on the left hand side to exact match and we also want all locations chosen. I only use local monthly searches as my search number guide.
Now to help with choosing you article marketing keyword phrases we work on the basis of minimum search 600 per month up to 30,000 searches. Higher than 30,000 is too much competition when your site is first starting out. These are no set in stone rules. The main thing to work with is that your content is of high value to your visitors and if you notice that they keep coming back to your article you know you are on the right track. Great original content wins out every time when it comes to article marketing.