by Leslie Triplett | Aug 23, 2026 | Uncategorized
Getting someone to sign up for your newsletter or download a lead magnet is only the beginning. The real work (and the real revenue) comes from what happens next. If you’re wondering how to nurture leads without sounding pushy or generic, you’re in the...
by Leslie Triplett | Aug 21, 2026 | Uncategorized
Heatmaps are one of the fastest ways to understand what real visitors actually do on your website. Instead of guessing why a landing page underperforms, you get a color-coded picture of clicks, scrolls and mouse movement that points directly to the friction. In this...
by Leslie Triplett | Aug 18, 2026 | Uncategorized
If you run a service business and rely on customers within driving distance, generic SEO advice won’t cut it. You don’t need to rank for “plumber” nationwide. You need to show up when someone in your city, at 9pm on a Tuesday, types...
by Leslie Triplett | Aug 16, 2026 | Uncategorized
Keyword Mapping for a Website: The Step-by-Step Spreadsheet Method If your pages are competing against each other in Google, or if you have no idea which keyword each URL should rank for, you have a mapping problem. Keyword mapping is the fix. It’s the process...
by Leslie Triplett | Aug 13, 2026 | Uncategorized
Your URL is the first thing Google reads about your page, and often the first thing users see in the search results. Yet most marketers still publish messy, auto-generated URLs stuffed with numbers, dates, or random parameters. If you want to rank higher and earn more...
by Leslie Triplett | Aug 10, 2026 | Uncategorized
So you want to start an email list but you don’t have a marketing budget, a big audience, or a team of copywriters. Good news: you don’t need any of that. Some of the best-performing newsletters in the world started with zero subscribers and zero ad spend....
