Three Reasons Why You Avoid Business Networking Events

Posted on 30. Apr, 2008 by LouiseYates in Marketing

Do you go out of your way to avoid business networking meetings? Do you tell yourself that networking doesn’t work for you? Do you view business networking strictly as the domain for the confident or extrovert?

Well if the response is yes to any of these questions read on and you might be pleasantly surprised to find out that business networking could provide you with a goldmine of opportunity, one which you could tap into more easily than your think.

Let’s dispel some myths first:

Myth 1: Networking is only for those who like to talk….wrong!

In fact those who like to talk about themselves at the expense of listening to others are actually probably the worst networkers. Business networking is all about relationship building with others in order that they can get to know, like and trust you. Those who talk and do not listen do two things: they fail to understand the needs of those they are talking to and secondly end up boring the other person. This is not a good start to building up relationships.

So if your strength is listening rather than talking you are already one step ahead of the game.

Myth 2: You have to be good at selling to be a good networker…wrong!

Well partly wrong…business networking isn’t about giving a sales pitch for your services and closing the sale, but it is all about selling yourself. This means that when you go to a networking event you need to relax and be yourself, then people will see the real you. If you start pretending to be someone you aren’t then others will see through this fa

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