Social Responsibility and the Small Business
The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible. What

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The Key to Effective Viral Marketing is Emotional Engagement
DoshDosh: Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term viral’ stems from the concept of a virus’, a self-perpetuating phenomenon which infects whateve

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6 Sure-Fire Tactics to Re-Ignite your Linkbait
Today I’m going to share the exact methods I use to help promote linkbait even after it might not have done well initially.

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‘Blog Content Ideas: What’s The Best Source?’ by Patsi Krakoff

Patsi Krakoff’s latest blog post is titled “Blog Content Ideas: What’s The Best Source?”. [Blog]

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Online Reputation Management for Individuals
Lee Odden asks (and answers): "Let’s assume we’ve made the case for taking charge of our online persona. What can a person who’s not savvy in the ways of SEO, social media and online public relations do to make sure they are represented positively a

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The Ten Commandments of Online Marketing for Small & Local Businesses
David Mihm shares "the ten most essential strategies that I have found to be effective for maximizing my clients’ online presence since 2004." He covers the whole range of online marketing options in short, digestable chunks. Great stuff!

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Usability & Holistic SEO Persuasive Web Design
"If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret product

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Video Optimization and Analytics: A closer look at YouTube Insight
Have you ever wondered how videos show up in web search engine results? How do videos get hundreds of thousands to millions of views on YouTube? Who’s watching my videos? Well, with a little hard work on optimizing and networking your video content

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25 Websites every seo should know
A list of 25 websites that every seo should know in 2008

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All Clicks Aren’t Created Equal: Q&A With Danny Sullivan
Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients’ aggregate ad spend across the major search engines, we noted that Google’s slice of the pay-per-click pie increased across 2007. I wrote "We never sat down and ha

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