Let’s take a quick stroll through the world of marketing to
see what it was, what it became and what it now is.
Era 1 - newspaper, magazines, radio broadcasts, direct
mail, telemarketing, cold calling, television, infomercials.
Era 2 - websites, banner ads, reciprocal links, ezine
publishing, search engine optimization, pay-per-click,
opt-in email, blogs…
Enter Era 3 - marketing via podcasts?
Similar to the concept of opt-in email, podcasting takes
full advantage of technology in reaching a pre-qualified,
self-selected audience that craves the information and
expertise a podcaster provides. Podcasting gives the
strategy of establishing yourself as an expert a whole new
playground.
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